For more information on how social media can benefit your business please take a look at Knowall Media
When setting up a Facebook fan page make sure to add as much information about your company as possible. Area, Images, Logo etc..
Most people have a Facebook page. Start promoting your fan page by sending a personal invite to your friends.
Facebook is a viral site, when someone interacts with your page it could appear on their personal wall promoting your fan page.
Create links to your Facebook fan page on your Website & All other promotional outlets eg. Email stationery, business cards, and newsletters. Also Add “Like” & “Recommend” buttons throughout your website.
Feed content from all your online media to your Facebook page Eg. Link your blog directly to your Facebook fan page giving a constant feed of information to your fans linking back to your main site.
There are many Facebook pages out there, so you have to give people a reason to become a fan of yours. Have a monthly prize just for your fans, offer a discount to an upcoming event. A great example – Buty Salon; Offer a free day spa to the winner of Buty Salons Face of Fulham competition.
If a fan leaves a comment or asks a question, respond. Are they on twitter? Follow them. Build trust and friendship with fans by interacting on a more personal level.
Every few weeks check to see if Facebook will grant you a SEO friendly URL eg. www.facebook.com/yourcompany this is very important and you will then be listed in their search function! ( Note: they will only issue you this once your site has a few fans and is being updated)
Give your staff admin access to your fan page so information is kept fresh.
Facebook’s adverting program allows you to target a very specific audience due to the fact it has so much information about users (24-36 Females that live in London & love the band U2!). Its pay per click so it’s not very expensive.
Once you have a nice following DONT spam! No one likes there wall feed spammed with the same offers.