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December 24th, 2010
Categories: Web Marketing

Knowall Media – Web Marketing
Our Sister company Knowall Media has been doing tremendously well with the boom in SEO and related products. Over the coming weeks we plan to keep you updated using our blog to inform you on how we’re doing and why you should be taking serious consideration into web marketing.

Today’s Topic is Blogging.

What is a Blog?

Blogs have been around for a while now, around 8/9 years. A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically. There are a couple different kinds of blogs from personal blogs to business blogs – We’ll be concentrating on the business aspect of blogging.

Why Blog?

Blogging is a corporate tool for communicating with customers and clients to share knowledge and expertise.
Business blogs are sweeping the business community. Blogs are an excellent method to share a company’s expertise, build additional web traffic, and connect with potential customers.
It is an extremely easy way to add content to your site and keep your customers and clients updated with new services, products, offers and news.

Blogging and Social Media

We have yet to discuss Social Media but this is also an extremely exciting marketing tool with over 500 million Facebook users and twitter catching up.
Well why not connect your blog to Facebook and Twitter? If you connect your blog to these social networking sites every time you update your blog with a new post or article it will automatically show on your Facebook business Page, resulting in all your fans seeing the update on their News Feed.
This is a powerful tool as the average Facebook user has around 130 friends – If the article interests them they’ll hit the “Like” button and then your article will be displayed on all their friends News Feed as well – The more fans you have following you on Facebook the better, as your article will quickly be spread around Facebook.
So if you haven’t already got a blog on your site it’s the perfect idea to start thinking about in the New Year.

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