Think about your Facebook content

What consumers want from brands in social media is a topic that has been widely written about already, and is fairly well understood by marketers. Research from advertising agency DDB Paris found that amongst the top reasons for Liking a brand were: “to take advantage of promotional benefits”,” to be informed of new products offered by the brand”,” to access exclusive information” and “to give my opinion about the brand”. Four very clear reasons to bother, which could easily be affixed or suffixed onto any “Find us on Facebook” message for greater impact.

Another key finding was the number of brand Liking requests coming from email marketing. These are brands that I had chosen to receive email marketing from directly into my inbox, and here they were asking to appear in my Facebook newsfeed too. They weren’t, however, telling me why I should open myself up to them in another channel.

For full article see http://www.briansolis.com/2011/05/please-like-us-on-facebook/