Google has officially announced the sunset date for the previous generation of Google Analytics known as Universal Analytics.
The official date announced is July 2023, the universal Analytics will be replaced by Google Analytics 4. After this date Google will no longer feed data into any Universal Analytics accounts.
What does this mean for your website? This means you should urgently consider transitioning to GA4 before the sunset date, not doing so will affect your ability to track your customers data on your site. Our team is on hand to assist with any query you may have regarding the new Google analytics 4.
If you have any questions or need assistance setting up a GA4 account, please don’t hesitate to contact us.